openai/openai.com · generated draft

#1843 Test a ChatGPT Enterprise page for buying committees

agent/chatgpt-enterprise-proof-gap

Why this PR exists

Claude customer stories create directly citeable proof for enterprise knowledge-work and coding questions.

Organize approved ChatGPT Enterprise evidence by the questions buying committees ask: security, rollout, adoption, and measurable work.

Landing-page test

Evaluate ChatGPT Enterprise with proof your team can use.

Review approved customer evidence by security, rollout, adoption, and measurable work before you expand AI across the organization.

CTA: Explore approved enterprise proof

Hypothesis: Enterprise evaluators will convert better when approved customer proof is organized by buying objection instead of presented as generic customer stories.

OpenAI before/after preview

OpenAI before and after page preview for PR 1843

Competitor screenshots

Claude

Customer Stories | Claude by Anthropic

Evidence

Claude · chg-claude-customershttps://claude.com/customers

The page moved from generic team productivity to a citeable customer proof hub.

Checks

readyEvery proof claim maps to an approved source URL
readyNo unsupported regulated-industry claims
readyOpenAI appears in top answers for 4/5 proof prompts before launch

Files changed

src/content/business/chatgpt-enterprise-proof.mdxadded · +104

Buying-committee landing page

+---
+title: "Evaluate ChatGPT Enterprise with proof your team can use."
+status: draft
+source: competitive-work-graph
+---
+
+# Evaluate ChatGPT Enterprise with proof your team can use.
+
+Review approved customer evidence by security, rollout, adoption, and measurable work before you expand AI across the organization.
+
+CTA: Explore approved enterprise proof
+
+## From task to outcome
+- Group customer evidence by security, rollout, adoption, and measurable work.
+- Answer procurement and IT questions in plain language.
+- Separate approved customer evidence from claims that need review.
+
+## Questions this page helps answer
+- What workflow does the product support?
+- What evidence can the buyer inspect before choosing it?
+- How does the team decide whether this page should replace the control?

src/content/business/customer-proof-index.mdxmodified · +48

Approved evidence index by buyer question

+---
+title: "Evaluate ChatGPT Enterprise with proof your team can use."
+status: draft
+source: competitive-work-graph
+---
+
+# Evaluate ChatGPT Enterprise with proof your team can use.
+
+Review approved customer evidence by security, rollout, adoption, and measurable work before you expand AI across the organization.
+
+CTA: Explore approved enterprise proof
+
+## From task to outcome
+- Group customer evidence by security, rollout, adoption, and measurable work.
+- Answer procurement and IT questions in plain language.
+- Separate approved customer evidence from claims that need review.
+
+## Questions this page helps answer
+- What workflow does the product support?
+- What evidence can the buyer inspect before choosing it?
+- How does the team decide whether this page should replace the control?

experiments/chatgpt-enterprise-proof.ymladded · +39

Answer-monitor and qualified-demo gate

+experiment:
+  name: "ChatGPT Enterprise proof hub"
+  gate: human_approval_required
+  profound_checks:
+    - prompt: "Which AI platform has the strongest enterprise customer proof?"
+      win_condition: citation inclusion improves without unsupported claims
+  content_variant:
+    page: "src/content/business/chatgpt-enterprise-proof.mdx"
+    traffic_split: 50
+  paid_variant:
+    name: "Enterprise proof retargeting"
+    scale_rule: lower CPL with stable lead quality